Cushion cut halo engagement rings are being marketed by reputable retailers like Tiffany’s and with good reason. The fancy shape resembles the classic round cut diamond shape, but is slightly squared and elongated to form a cushion shape. This makes the desirable impact that ladies like. More show, and less money.
“Diamond shoppers are flocking to the internet and buying from reputable online jewelers.” says Gerry ‘The Jeweler’, who is a cushion cut halo engagement rings manufacturer in Southern California. “Customers do their homework on how to shop for diamonds through sites like bluenile.com. They have a comprehensive diamond education section. GIA certified diamonds and engagement rings get purchased online for massive savings. It’s no longer just the way of the future, it’s how the business has been transformed.”
The average ticket for bluenile.com ring sales is not cheap, average sales per item sit at around $7000 USD. vs about double that amount or more for the same ring in other high end stores.
Once the 4 c’s of diamond grading is learned by customers, the internet becomes an avenue to save big time! Compare a I color, SI2 clarity with an Excellent Cut GIA certified diamond solitaire ring. Shopping mall price $5,300.00! Online, this same GIA certified diamond cost just between $800-$900 USD.